Almost 40 years married, that’s over 100 gifting occasions, and no lingerie in sight!

BUT he did buy me shares in bra company, which is like having the key to the cookie jar.  It’s a great excuse to buy new bras – after all, as an owner, I need to test-drive the product.

Seriously though, the evidence shows that I am not alone;  that most women would love their partner to buy them lingerie, yet few ever do.  My Rose & Thorne “Bra Census” – this year digging into women’s bra stories in both Australia and New Zealand – confirmed yet again that husbands, partners, lovers are missing a trick in the gifting stakes.  Just 14% report that their partners buy them lingerie (albeit with mixed success), compared to a whopping 60% who would love it if they did!

So I’m sending a message to the MEN out there – this is a bra story for you!
(I’m assuming that if your partner is a woman, she already knows to buy you bras)

Sure, there are some who women who reject the idea of lingerie as a gift – but hey, that’s probably because they don’t think there’s much chance getting it right – after all most women are wearing the wrong size anyway, and that’s based on what they choose for themselves!

But look at the odds – chances are that most of us are in the majority, women secretly hankering after that thoughtful bundle of silky softness and support.

And seriously, given that we’re the ones usually buying our men their socks and underwear, wouldn’t it be awesome if they returned the favour occasionally?

Tomorrow is my birthday….  just saying!